Shades by Snapchat

Snapchat recently announced that it will start selling sunglasses with a mounted camera (think Google glass) that wearers can use to share videos on their Snapchat accounts. This wearable technology announcement comes in addition to Snapchat’s name change to Snap Inc.

The glasses, which Snap Inc. is calling “Spectacles,” are equipped with a camera that can be activated to take videos with the touch of a button on the frame. Wearers can take videos of up to ten seconds, which will be instantly synced and uploaded to the user’s Snapchat account. CNBC reported on Twitter that the Spectacles price tag will be $129.99 and the glasses will be available in black, teal and coral.

The Wall Street Journal recently reported that the name change came in preparation for the product which CEO, Evan Spiegel believes will expand the brand beyond its basic application status. With an actual product in tow, Snapchat, or should we say Snap Inc., has entered the ever-expanding world of wearable technology. Hopefully their shades will not go the way of the flop that was Google glass.

In the meantime, use caution around folks with glasses, who knows what they might be doing with them.


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