Joaquin Guzman, also known as El Chapo, is a Hispanic drug trafficker who is the head of the Sinaloa Cartel from Juarez, Mexico. Although Chapo was captured in the ’90s, Juarez is still the capital of a major cartel. The only difference is this cartel does not sell illegal drugs as Guzman did. Rather, they sell Krispy Kreme doughnuts. Yup, that’s right and they’re called the Krispy Kreme Familia.
The cartel purchases delicious doughnuts from a Krispy Kreme shop in southern Texas and resells them in Juarez with a massive markup.
Strangely enough, there were actual Krispy Kreme doughnut shops located in Mexico. So how does the cartel manage to sell them at such a high price? Due to the intense drug wars that constantly took place in Juarez, Krispy Kreme decided to close its doors and shut down business in Mexico. Nevertheless, there was still a strong demand for these oily and scrumptious doughnuts.
Sonia Garcia noticed this demand and her family, created the Krispy Kreme Familia. One of her sons drive to Texas a few times a week and purchase numerous boxes filled with a dozen doughnuts. Each dozen set only cost roughly $5 or so. She then sells each box for $8 out of her car trunk.