Rihanna broke the internet when she announced the launch of her brand Fenty Hair, and she finally shared it with the world. The first drop of products is here, and it includes shampoos and conditioners that have been clinically tested to repair, strengthen, and protect your hair.
Fenty Hair is the latest brand Rihanna launched under the Fenty Beauty umbrella, and it’s been in the making for years. She initially filed for a trademark in 2021, and this revolutionary haircare line has been her passion project ever since.
“Hair has always been very personal to me – my hairstyles have been markers of my evolution and growth over the years… Creating products that were easy to use, no matter your hair type or texture, and that included repair in every step and could keep up with me, was crucial,” Rihanna said in a statement.
What sets Fenty Hair apart from all the other brands on the market is its unique Replenicore-5 proprietary complex. It’s packed with nutrients that have the power to fortify and promote healthy hair, from green tea extract to amino acids.
Fenty Hair’s first drop includes moisturizing shampoos, conditioners, hair protectants, bond builders, gels, and styling tools, all available for purchase on Fenty Beauty’s official website.